Press
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Father's Day 2026 Native Gift Guide
Good Gifts, Zero Guesswork Father’s Day has a way of sneaking up on all of us. One minute it’s spring, and the next you’re trying to figure out what to get the dad in...
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Native Days: Don’t Miss our Big Summer Sale!
Native Days Summer Sale 2026 is here! Our inaugural beauty & skin care sale is here just in time for warmer days, bringing a fresh wave of savings across your...
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Native Redefines Care for Sensitive Skin with New Expert-Developed “Sensitive Series” Collection
The new collection features clean, effective formulas and hypoallergenic fragrances developed in collaboration with allergists, biologists, and dermatologists to prove that sensitive skin doesn’t have to be scentless. SAN FRANCISCO...
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Native Shakes Up the Body Care Category with New Detoxifying Body Scrub Collection
The #1 clean body wash brand introduces a range of gentle, effective exfoliators in fan-favorite scents, proving that a healthy glow doesn’t require harsh abrasives or unwanted ingredients. SAN FRANCISCO...
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Native Launches Upgraded Mineral Sun Care, Designed for Lightweight Broad-Spectrum UVA/UVB Protection Exclusively Available at Target
The line features an upgraded formula, packaging, and assortment to provide 100% mineral SPF protection to consumers. SAN FRANCISCO — May 2026 — Native, the personal care brand known for...
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Native Launches Reformulated Deodorant and Body Washes with Enhanced Performance and Improved Formulations
Native’s updated formulas deliver enhanced performance while staying true to what consumers already know and love about the brand. SAN FRANCISCO — May 2026— Native, the personal care brand known...
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Native Launches Target-Exclusive Surf Club Body Care Collection Inspired by Coastal Escapes
The Target-exclusive, limited-edition body care collection from Native brings beach-inspired scents and refreshing formulas to elevate everyday routines. SAN FRANCISCO — May 11th, 2026 — Native, the personal care brand...
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Native Launches Global Flavors Collection, a Limited Edition Personal Care Collection Inspired by Iconic Scents from Around the World Available Exclusively at Target
The collection features globally inspired fragrances across aluminum-free deodorant, sulfate-free body wash, hair care, and moisturizing body products — exclusively available at Target. SAN FRANCISCO — March, 2026 — Native,...
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Native Launches Limited Edition Boba Cafe Collection Designed to Turn Daily Routines into Delightful Rituals Exclusively at Walmart
The limited edition collection features playful, boba-inspired scents across Native’s aluminum-free deodorant, sulfate-free body wash, silicone-free hair care, and moisturizing body products. SAN FRANCISCO — March, 2026 —Native, the personal care brand known...
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Native Launches Reformulated Moisturizing Body Wash Designed to Gently Cleanse and Hydrate Skin
The hydrating body wash from Native features an upgraded formula designed for 24-hour moisturization and gentle cleansing. SAN FRANCISCO — March, 2026 — Native, the personal care brand known for...
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Native Launches Feature-Length Microsoap "The Golden Pair Affair"
All 55 episodes are now live of America’s first brand co-produced feature-length microsoap produced by dentsu Entertainment and Pixie USA LOS ANGELES, US – February 12, 2026 Native, a clean...
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USA Bobsled & Skeleton Partners with Native
LAKE PLACID, NY – January 5, 2026 USA Bobsled/Skeleton is excited to welcome Native to the USA Bobsled/Skeleton family of partners. Native is a sub-brand of Procter & Gamble (P&G),...
